A trade show budget tends to go to the booth itself — the banner, the table, maybe a raffle prize — and the actual giveaway ends up an afterthought decided the week before. That ordering is backwards. The giveaway is what leaves the booth and keeps working after the show ends; the booth display is what gets people to stop walking.
The Display Basics
A 60" x 36" Grommeted Tapestry banner and a Table Runner for a 6' Table are the two items that make a booth look intentional rather than thrown together — and unlike a giveaway, they get reused at every show after this one, which makes them worth ordering well before an event, not the week of.
For the summer-specific version of this list — fans, sunglasses, and other outdoor giveaways — see our summer products piece.
Buy the Display Once, Not Every Show
Treat the banner and table cover as a one-time investment per design, separate from the recurring giveaway budget. It's the easiest way to stretch a trade show line item further across a full season of events.
Get in touch if you have a show coming up and want a booth kit put together in one order.